K-Tat Media was conceptually born while I, Karl Tatgenhorst (K-Tat), worked at Livemercial, an internet marketing company responsible for the back end technology used by most infomercials from the early 2000’s through around 2010. There, as a technologist, social media marketer and eventual executive I learned a lot about the technologies that move data on the internet. When Livemercial suspended activities due to economic distress, I moved on to other technology roles with minor marketing influence. However, I continued to learn more about the marketing side of what I knew as I had a desire to return to internet marketing.
Later, I became immersed in Libertarian Politics and ran for office which prompted me to fire up some of my old technology. I ran for Indiana Secretary of State in 2014 and made nominal use of tech (website, some analytics and an e-mail platform) but mostly travelled. In hindsight, the tech would have increased efficiency had an organized package been pre-created but I don’t feel tech was the problem. I struggled as a marketer to understand what part of the problem I could address, as it wasn’t very obvious.
Recently another respected internet media (marketing) professional in the Region, Chris Mahlmann of Ideas in Motion Media, hosted a Tweetup event in Valparaiso to “Recognize the Old Time Tweetup Crew” of which I was a part. At this event, someone thanked him for the recognition and his response changed my line of thinking (and I only caught part of it!) “…something, something… All ships raise.”. Yes, I missed part of that, but growing up on Lake Michigan my brain filled in what I need to hear. A boat can only raise as high as the water, a marketed entity is clearly a boat, and his community is the water. Profound!
I personally know third party political candidates (mostly Libertarian) who have done everything correct, know enough people etc… that they should be elected. One thing I often hear from their supporters is “There are really only a few out there.”. The ocean is so big, that they don’t see these other candidates floating along. As an internet marketing technologist who made his first website in 1994 on GeoCities, I was stumped… no amount of current technology will cause these people watching local candidates in Indiana to see local candidates in Washington or Colorado. However, this problem is identical to the problem that the everyday hobbyist had when they first go online and it was what GeoCities and other “Communities” addressed. They provided the tools, the hosting and above all, a common place where people could be found.